Friday, April 30, 2010

Last night’s election debate

general_election

These party leader presentations on TV are injecting a lot of excitement into the proceedings – people are talking about politics.

My favourite quote so far:
Cameron – ‘No they haven’t airbrushed me – I just look like that’.

Monday, April 26, 2010

Cocona corporate identity – a case study

Earlier in the year I was working on a corporate identity for ‘Cocona’ a new St Albans-based business. The business sells cool, contemporary, outdoor, rattan furniture.

pencilroughs

So I sketched out dozens of different logo options – these are just a few. Cocona is the name of a tropical fruit so there was a little detour around considering references to fruit and seeds. And whilst trying that option, I discovered that the letters of the company name happened to all be letters that could primarily be made from circles. So finally, a minimalist rendition of letters made of circles was the option that the business partners and I wanted to go for.

logovisuals

I fine-tuned the details of the shapes and thickness of the letters – whether the ends of the letters should be rounded or flat – and eventually we settled on this final logotype.

logo_turquoise

The palette of chocolate and turquoise having been chosen,
the next challenge was how to produce printed publicity – in advance of receiving the furniture – using the low-resolution photographs supplied by the manufacturer. The solution I came up with, was to use moo business cards. The photographs were crisp – so long as they were reproduced at small business-card size. Moo uses variable print technology, which meant we could economically print up to 50 different images on one side of the business cards. Contact details were on one side, and on the reverse, where we could have innumerable options, we had about 20 different images of the products, together with a few type-only options.

cocona cards

So now the Cocona team can fan out their business cards and the full range of their furniture can be displayed.



If my garden and patio wasn’t littered with bikes and canoes, I’d be picking out some of this furniture for myself for the summer, because they have some gorgeous stuff.

Saturday, April 24, 2010

It’s that time of year again

heartwood_bluebells
Our beautiful bluebell woods overrun again. She’s like a girl who’s getting all the attention because she’s all made up and wearing her best frock. Where were you all when it was snowing or pouring with rain?

Sunday, April 18, 2010

Lunch in the woods

flo_in_the_woods
Sausages and toasted marshmallows in the woods. Hugo and Xavier practiced tightrope walking and played hide and seek, Robin cooked and Flo posed while I sketched. The silence of aeroplane-free skies, birds singing and a perfect sunny, spring day.

Wednesday, April 14, 2010

Turkish café – Green Lanes

turkish_cafe_london
To celebrate my birthday my husband took me out for a meal near where we used to live in North London. Green Lanes is a street full of Greek, Turkish and, more recently, Kurdish shops, butchers, bakers and restaurants. You don't go to the cafés in Green Lanes for the decor (our one had synthetic wood panelling, lurid paintings, dismal lighting and an enormous water feature trickling and glowing greenly at one end). But in any of the numerous cafés and restaurants on this road you can get an enormous meal of delicious freshly prepared food for pretty much the price of a McDonalds meal. So we happily tucked into lahmacun, meze, salad and aubergine and lamb kebabs. Robin even managed to squeeze in some pudding while I sketched the couple at the next table and we drank our Turkish coffee. A great evening.

Monday, April 12, 2010

The best presents so often cost absolutely nothing

birthdaywalk
Another 12th of April and another year older. My darling daughter gave me the best ever present. She jumped out of bed at the crack of dawn and tidied the house. She vacuumed, mopped and generally did all the things I hate to do. Then I dragged Xavier off with me, after his father had told him that his present to me was to be my companion on a long walk around the woods and fields. We walked and talked and sketched and Rufus did his hippopotamus impersonation in the muddy puddles. A lovely day so far.

Sunday, April 11, 2010

French Market

frenchmarket450
Most Saturdays I go into town to buy fruit and vegetables for my hungry family. It’s much cheaper than buying at the supermarket and it’s good to support the small traders. A few years ago the town council also permitted occasional visiting French and Italian markets to complement our normal market, which adds to the hustle and bustle of Saturdays in St Albans.

Friday, April 09, 2010

Teeth-achingly bad comedy on TV

comedians
I didn’t envy the people who bought tickets for the long comedy show at the ginormous O2 Arena. I know it was in in aid of charity but however great the comedians, two minute slots and huge venue are not ingredients for a great night of comedy.

Tuesday, April 06, 2010

Hugo – again

hugo2aprilprofile
In this age when technology can enable the most incredible images, it seems like it’s only when there are imperfections in something that you can be sure it really is hand-made. Well that’s my justification for getting the first line for the back of the head so wrong. I also like the beautiful idea that Turkish carpet-makers have, that one should always include a deliberate error because only God can achieve perfection.

Monday, April 05, 2010

As I drink my third glass of Pinot Grigio to drown my University Challenge sorrows

alcohol

Sunday, April 04, 2010

Hugo sprawled

hugo2aprilsprawled A moment snatched for drawing.

Saturday, April 03, 2010

I wish I’d thought of this!

Jessica Hische creates a new initial drop capital letter every day. And you’re welcome to use them on your blog. What a brilliant idea! Visit http://dailydropcap.com to find any initial letters you’d like to use for the beautification of your blog. It doesn't really work on my blog because here the pictures come with borders, but if your blog has borderlesss pictures they look great.

Thursday, April 01, 2010

Vegemite or Marmite?


Having lived in the southern hemisphere as well as the north I’ve had the pleasure of eating both of these similar condiments. The strange thing is that once you’ve spread one of these on your toast for a few days, the other tastes blooming awful. So at the moment I’m in the marmite camp (and we do win hands down for cool packaging).